was the company's biggest sales day in its history, with tens of millions of customers shopping in almost every retail category imaginable. To put that into perspective, amazon sold more items on prime day than black friday and cyber monday - combined. That's a lot of caddies to call! As the world's third-largest retailer, amazon has grown to the point that its inventory practically sells itself. But the brand also offers a range of branded content products and technologies that it has developed to (literally) speak for itself, such as its echo digital device,
prime streaming entertainment service and dash digital buttons. While prime day is a major benefit for deal-seeking consumers and amazon's retail partners, it also serves to highlight some of the big content challenges facing all marketers across the board. Retail whatsapp number list sector – whether their operations are online, physical stores or a combination. Let's take a look at some of these challenges, as well as some of the key content opportunities that marketers in this industry should explore to stay competitive against the great amazon conqueror.
Controlling marketing costs is essential with the ever-increasing cost of goods, profit margins in this industry can be slim, which means retail brands need to be very strategic with their marketing budget and content team resources. Complicating the situation are shorter retail sales cycles and lower customer lifetime values than high consideration purchases like automobiles or technology solutions. This can make it harder for marketers in this segment to gain the necessary buy-in for the kind of long-term