Let's go back to the organization's website and its additional role in capturing and building an effective email list. Beyond the sign-up box, the website content is a definite factor in determining traffic compelled to a website and, equally important, will remain on the website long enough to consider signing up/registering for future communications, including emails, from the organization.
If the content does not draw the right target markets, the emails collected may be of little value. Therefore, the content of the website and in particular, the home page must be designed and presented to immediately resonate with the intended target markets. email list No organization wants a list of email addresses for individuals who are not representative of the audience it is trying to reach, regardless if the organization is a for-profit or nonprofit organization,
a business or school, church or hospital, charity or trade association, etc. Even with opt-in email subscribers, a good practice is to include in every email the option for the recipient to opt-out of future email communications. Not only is this considered good form, it also serves to retain the integrity of the email list in that those receiving future emails remain receptive.