They have made a great deal of changes in order to be as ecologically aware and conscious as possible. The following are a few simple mailing list guidelines that make a big difference in how much of an effect a direct mailing list company has on the environment. Strategy. Make sure that there is a specific goal in mind and a detailed plan to meet that goal to minimize wasted time and energy.
Targeting. Use targeted direct mailing lists to narrow the canvassing window. Recycle. Recycle within the office and utilize recyclable mailing list paper in the office and in direct mailing campaigns. Ink. Using eco-friendly ink is one of those little known ways to make a sizeable difference. Eco-friendly inks are biodegradable and reduce chemical impact to groundwater. Reduce.
Americans use over 680 pounds of paper each year, with one third of that deriving from packaging material. Again, using targeted mailing list direct mailing lists helps reduce the amount of wasted materials in a direct mailing campaign. Filter. Use things like zip code correction, address standardization, NCOA, US Postal Service Address Change Service, and DMS to make sure only the most current, up to date, targeted mailing addresses are used.