In the product, there will be a core product value, which is the core key to attracting users.
Taking Creation Camp 4 as an example, let's take a look at the introduction of the rules of the talent show: the program team will call a number of contestants in Guan Haixuan, through tasks, training, and assessments, let the contestants grow under the training of star mentors, and the final selection will be made through online voting. A few players came out and formed a new idol group to debut.
In this rule, the program will build two value points to attract you into the pit. The first is the core gameplay of "Battle Royale Mode". Battle Royale is a very classic mode, which is very entertaining; and the audience often It's God's character (though you're not actually), but the atmosphere the show creates, the sense of control, fulfillment, and end that users experience from the product.
Secondly, for a single player, the program will create a lot of types of characters to cover as many people as possible to attract people into the pit. There is always one type that can meet the emotional needs of users.
Everything is available:
When the trigger is completed, it is necessary to induce the user to take action, so how can we make the user take action?
Fogg, a scholar at Stanford University and a master of behavioral design, once proposed a "Fogg formula". He believes country email list that in order for a person to act, three conditions must be met at the same time. They are: motivation, ability, trigger, and the lack of the three. It's hard to get people to act.
Fogg believes that there are three core motivations of people: the pursuit of happiness, the pursuit of hope, and the pursuit of identity.
Or take the creation camp as an example:
After you are attracted by the show, in order to give you a sense of freshness and control (motivation), the show begins to provide you with "skills" (ability), and there are various ways to support (triggers); the voting form of the creation camp is "support" , the final debut will be determined by the final number of votes.
The Creation Camp has set up a variety of support channels:
If you use the "addiction model" to open "Creation Camp 2021", what mystery will you find?
Open the homepage of Tencent Video, you can see the support channel
Create a 2021 power station to support your favorite students
doki daily tasks
Weibo: Island Adventure Supply Station
QQ Music: Music Power Value
Support with pure Zhen
In addition to a variety of support channels, there are also a variety of support forms:
If you use the "addiction model" to open "Creation Camp 2021", what mystery will you find?
By spending traffic and energy to vote for your favorite characters on various platforms, in this entire link, the platform can get good traffic data, and you can also get the spiritual satisfaction of "I work hard for the role".