These three types of surveys include "5w2h", traveler's attributes (who), geographic location such as entry and exit airports or accommodation (where), month (when), interesting tourist content or reason for visiting japan (what/why), how get the transportation ticket for visiting japan and what to use to search for information (how) and spending amount (how much). With these data, you can understand and determine the attributes of the customer group, or find a suitable customer group according to the characteristics of the tourism resources in the jurisdiction, that is, "Stp (segmenting-targeting-positioning)" in marketing,
Then according to the set customer base to formulate marketing promotion tactics and so on. In fact, the japanese government has visualized these data into an open database . Even the japanese government will use these data to formulate white papers, formulate marketing raster to vector conversion policies for various countries , and let dmos refer to it, so that the central policy and local actual content can be integrated.
Of course, according to the tourism resources in the areas under the jurisdiction of the dmo, there is no absolute integration with the central policy. Everything is still based on the local area. However, the guidelines formulated by the japan tourism agency are actually wide-ranging. Unless the local tourism resources are very special, basically it can be integrated with the central policy.