On June 9, Station B announced its first quarter financial report for 2022. In addition to users, revenue and other content, there is one thing worth paying attention to - Story-Mode vertical screen mode. The financial report shows that this new model has brought new playback increments to Station B, accounting for more than 20% of the total playback volume of the entire station, showing a continuous upward trend. The short video has increased by 900w, and the blue ocean opportunity revealed by the new model of station B! Source - Station B's 2022 First Quarter Financial Report This mode increases the usage space of the platform for users of station B. On the basis of the normal increase
in the playback volume of the horizontal screen mode, the playback volume of the vertical screen mode is a scalar increase for the B station. In addition, the rise of short video platforms in recent years has driven many short video bloggers. Generally speaking, a self-media blogger will not be limited to the development of a single platform, so the start of the Story-Mode vertical screen mode of station B is also moving towards The creator of the short video platform beckons. However, can short video UP masters be recognized by users of station B? 01 Short video b2b data experts can also achieve high growth at station B "Then call it Master Wang." Since it entered Station B in 2020, the works released are all in the form of vertical screen, but at that time, Station B did not have an exclusive channel for vertical screen videos. The main duration of UP main works has always been less than 3 minutes, which is a typical short video UP main, so for UP main, his own works are vertical screen, and the duration is short. In station B, the content is mainly medium and long videos.
The platform is actually a little out of place. The short video has increased by 900w, and the blue ocean opportunity revealed by the new model of station B! Source-Fruit Collection·Flying Melon Data (B station version) Under such a platform background, we aggregate the playback volume of UP masters in 2020. The data shows that the average level of UP masters remains at 32w, as shown below. The short video has increased by 900w, and the blue ocean opportunity revealed by the new model of station B! Since the launch of the Story-Mode vertical screen mode, the data of the UP master's works has ushered in a blowout. On June 18th, the UP master released the work "How to Impress Others". The video playback volume has reached 936.01 so far. Only one and a half minutes of work can bring such a high spread rate. The average UP master's average The data level has also risen to 233.3w, and this work is 300% higher on this basis.