In the DING scene, the sender's "hidden power" is obviously stronger, and in an unequal social relationship, it takes the initiative. This is the exact opposite of WeChat’s strong reminder. With the popularity of the mobile Internet, the TA function has gradually penetrated into the social scene. It started with Timeline products such as Twitter, FB, and Weibo. Later, BBS forums and instant messaging apps also realized this function. In the group chat scenarios of QQ, WeChat and other applications, you can specify the object to be a certain user or several users, and for the group owner, you can also all members. In WeChat, the function of all members and the function of publishing group announcements are combined. for one. Compared with the above
forms, @TA's interaction is softer: except for the red font on the contact list page, it is not much different sms marketing service from the normal message reminder logic. This is because the positioning of @TA is to prevent important information from being lost in mass messages: in IM social networking in the mobile Internet era, everyone has a large number of group messages,
and many groups even do Do Not Disturb, and the People function can ensure important information A normal reminder, but not a completely mandatory form. This also reflects the increasing importance of "quiet and undisturbed" in the current Internet social ecosystem. A change in design thinking We establish a two-dimensional coordinate system based on the strength