We can see that there are also circles of the elderly on WeChat and official accounts that the elderly like to read; Taobao also has products that the elderly need; on Baidu, the elderly can also search for the answers they need; Douyin Kuaishou also has elderly people Favorite short video. These mainstream products do not deliberately discriminate or isolate the elderly, or even re-develop products to take care of the elderly, because what actually discriminates against the elderly is the Internet technology and its manifestations.
Jelly beans, Meipian, and small rice cakes are all considered to be applications that cut into the middle-aged and elderly market, so the understanding seems to put the cart before the horse. In fact, Meipian and Xiao Nian Gao meet people's needs for shooting, creation and sharing, while Jelly Beans meet people's dancing and exercise needs, but it is more elderly users who have strong needs for these needs. Taking Jelly Beans as an example, its opening slogan is "If you want to exercise, get on Jelly Beans". It can be seen that the jelly beans are no longer satisfied with their own square dance positioning. When it comes to exercise, young people are not far behind older people. If you look at the dance classification of jelly sms marketing service beans, there are many dances that young people like such as ghost step dance, jazz dance, and street dance.