Once you’ve mastered search ads, you can them extend your PPC efforts into display which can then boost your visibility. Your Organic Traffic is Blah: Unfortunately, many businesses cannot afford to rely on organic traffic anymore. Organic results focus on comparative content while ads can truly bring people directly to solutions. You Sell an “Emergency” or “Specific” Product: Often time, the best businesses for search are for specific and “when-in-need” businesses.
If you are a plumber, locksmith, lawyer whatsapp database or a service people need to find at specific times, almost immediately, you should be advertising on the search network. You Want to Generate Quality Leads: Search ads are great for converting customers who are showing intent to buy. DISPLAY ADVERTISING On the flip side, while search ads are all about Google, the display network has nothing to do with searching on a search engine platform. While Google Display Network ads operate within the Google Ads interface, display ads work very differently from their paid search counterparts.
The biggest difference is that your ads won’t be limited to appearing in one place but will be displayed across different websites that users are browsing on across the web. Display ads let you put your ad directly in front of customers without waiting for them to find you. It lets you be more active in the discovery stage of the sales funnel, introducing people to your product even if they never knew they needed it! The difference is that display ads are not working for intent, they are working to grow your brand awareness online! Display ads aren’t just for websites, and can appear in the following formats: Text – headline, two lines of text, and a URL; often appear in website sidebars Banner – these include images and rich media, so animations and custom layouts can be used