Especially if the price is to be negotiated, then "objective data (traffic)" is an option with the least communication cost. Everyone knows how many drawbacks there are (the possibility of traffic cheating). This is a "rigid loophole" that everyone turns a blind eye to, not wanting to make it an obstacle to the next business. 2. Pay attention to the core value areas that fake traffic cannot deceive There are more bacteria and viruses in the human body than cells.
But bacteria and viruses cannot harm the core body functions, which is the value of the immune system. We know that fake traffic cannot be deceived in some places. For example, “swiping traffic” will not be accompanied by “selling goods”. The core special database business value of KOL is to help advertisers determine the brand tone and drive the direction of public opinion. These are things that advertisers can intuitively feel. Yes, there is no way to fake it.
To measure the commercial value of KOLs, professional companies will have many dimensions and various scales. "Flow" is just an isolated concept. We cannot talk about traffic without the actual results and real effects of business. 2. What is the basic idea of breaking the fake traffic? I would like to emphasize one point in particular: traffic thinking is definitely short-sighted, and time will become the ultimate battlefield of business. Here, I want to make clear two basic facts: 1. Traffic is very expensive and will eventually be too expensive for you to buy Many brand companies often do some marketing planning.